The basic idea is that either in place of or in addition to a traditional "about" page, as most websites have (mine is here), you include a page with up-to-date information about what you're doing now. Not in the Twitter sense of "Eating a PBJ and binge-watching The Wire alone in my pajamas" sort of way, but more in the sense of an update of what you're generally up to right now, including where you are, what you're working on, etc. It's a page that essentially answers the question, "So what are you up to these days?", and it's meant to be updated every few weeks/months, as what you're up to changes.
More about why to do a "now" page from the nownownow.com website:
This isn’t for marketing or attention. It will not benefit you in any business way.
It’s useful for the same reason an “about” page is useful on your site: because people on your site want to know more about you.
Besides answering the common question, “What are you up to these days?”, those who have a now page say it’s a good reminder of their priorities.
My new now page can be found here; I wrote it today and will update it when my circumstances change. I've also added it as a new item in my top menu: look at the menu bar at the top of my site, just under the Dear Sabrina logo, on the far right side. You can find my "about" page by clicking on the menu, or if you hover over the word "about", you can choose the "now" page.
So, I'm very curious: if you have a website, would you consider adding a now page? What information or categories would you include if you had a now page? What's something really fun or unexpected that would go on your now page?
Photo by Dawid Liberadzki. I really wanted to add a current picture of me as the featured photo here, but there has not been even one single picture of me taken in the last three months that isn't terrible!